The SG Way is big. The SG Way is precise. The SG Way is putting clients first. We use our creativity and experience to produce the results you need. That, in the end, is the SG Way. We put clients first. No matter what.


CEO Frank Hancock

For Frank and Linda Hancock, the idea was simple: serve as the go-to resource to the city’s many professional and amateur sports events. We soon realized something important: the hustle, the dedication and the quality that worked well in sports-crazed Indianapolis also worked well for other clients across North America.

Over the last 30-plus years, Sport Graphics has developed into an enterprise that is a multifaceted provider of products and services to the local and national sports and events industries. Sport Graphics offers products related to event signage, product fulfillment and printing. While the company is highly proficient in managing large-scale, time-sensitive events, it also excels at providing products to universities and companies, which operate on less time-sensitive schedules. Sport Graphics’ unique suite of services, in combination with the explosion of funding in collegiate and professional athletics, has positioned the company at the forefront of a newly developing industry – sporting signage and décor. The company’s commitment to excellence and on-time service has been rewarded with multiple new annual events and the enhancement of long-term relationships with existing clients.


Marty Hill

Vice President Sales and Marketing

Marty Hill is an active member of the Indianapolis community, having served on multiple boards throughout the last fifteen years. Currently, Marty is the vice president of sales at Sport Graphics, and has been with the company since October of 2004. Previous positions include the senior director of sponsorship sales at Stellar Sponsorship, manager of sales at Indianapolis Motor Speedway, and manager at Andretti International. Marty received a degree from Saint Louis University, and a master’s degree in sports marketing from Western Illinois University.

Brian Hancock

Vice President of Finance

After graduating from Ball State, Brian Hancock started in the accounting department at Sport Graphics as Controller and began working on the day-to-day bookkeeping of the business in addition to overseeing the company’s IT efforts. In 2003, he was promoted to CFO/Vice President. Brian also serves as co-chair of the Senior Management Committee.

Kevin Hancock

Vice President of Manufacturing and Facilities

Kevin was born in Indianapolis, graduating from Warren Central High School (Indianapolis) and attending Ball State University where he studied Graphic Art. Kevin was active in all areas of the company while attending school until moving into the front office as an account coordinator in 1997. Kevin was moved into sales and now oversees multiple company accounts, along with Manufacturing and Facilities. He also serves as co-chair of the Senior Management Committee.

Jim Caudill

Vice President of Installation Services and Planning

Jim has been an employee of Sport Graphics for 18 years and has led the installation department for the last 10. During this time, he has gained extensive knowledge of major signage projects, including large building wraps as well as design and implementation of large build-outs.