Posts Tagged ‘colleges’

SG Identity work

Sport Graphics offers a wide variety of creative services to all of our clients. One aspect of the creative process is coming up with a starting point for a client’s branding. We design logos for clients that deliver an impact and launch a new décor and branding experience for them.

NCAA® Logos
Sport Graphics is proud to provide a wide variety of services to the NCAA. For nearly 10 years, our partnership with the NCAA has grown from providing basic offset printing to a full suite of services, including large-format event décor, production and installation, fulfillment services, and graphic design for all of its projects, including 89 national championships each year. As the NCAA’s needs have grown and evolved over the years, so has our ability to meet them with the addition of new staff, equipment and capabilities … a partnership in the truest sense.

Here are just a few examples of some of the most recent logo work we provided to the NCAA®


Loyola University Chicago
The inspiration for the design of the Loyola PNC student section inside the Gentile Center actually came from the new “wolf” we created within its existing brand. We saw attributes within the already-existing wolf logo that we modified and embellished – specifically, the eyes. The wolf eyes became a great focal point that we decided to build graphics around and will continue that theme in other areas on the Loyola campus.

DePauw University
Sport Graphics created this logo for DePauw and is taking the new look and continuing to rebrand it throughout the campus and athletic facilities. DePauw Athletics Director Stevie Baker-Watson was impressed. “I look at this and think, ‘I don’t see this Tiger anywhere else, this is our Tiger.’ No one has the brightness and pop that this one has.
We won’t mistake it for anyone else’s.”


WFYI Indianapolis
WFYI, the local Public Broadcasting System affiliate, is a client of SG and we provide all of the décor in and around its studios.