Sport Graphics transformed downtown Indianapolis with some eyecatching décor for the NFL’s biggest game.
The project was successful because of all the detailed planning and hard work from the SG staff, and its excellent relationship with the NFL. We are going to highlight some of our favorite decor elements and discuss how we approached each project and got the job done The SG Way.
Let’s start with Lucas Oil Stadium, where Super Bowl XLVI was played.
We asked Noah Sarff, Vice President-Creative Services at Sport Graphics, to discuss each of the featured décor elements.
“Sport Graphics faced a unique challenge on the front of Lucas Oil Stadium. Due to properties of the glass used in the building, we were only able to apply graphics to the panels that open. The top and sides couldn’t be utilized, so a full-coverage graphic wouldn’t work. Our solution incorporated individual chrome letters and roman numerals, so the exposed glass became part of the design.”
What could be described as the most photographed image of Super Bowl XLVI was the gigantic Lombardi Trophy on the front face of the JW Marriott – truly an amazing sight to see downtown.
“Early into our design development, the NFL wanted SG to make a big impact with the JW Marriott. We knew the Lombardi Trophy would be the best way to achieve that goal. The end result is the largest building graphic ever done in Indianapolis.”
“Since it was the headquarters hotel for the NFL, we wanted to do something that had never been done before at the Westin. The design team worked with production and installation staff to develop a special technique to achieve the desired effect of printing color on top of a chrome finish.”
Skywalks are not just for pedestrians! We needed to bring some action to those as well.
“The NFL knew right away that they wanted to utilize the entire network of skywalks downtown to promote the Super Bowl. Since none of the skywalks are the same shape or size, Sport Graphics worked to come up with a cohesive design plan that would look great on all six skywalks.”
Don’t forget the other teams in the NFL when it comes time to decorate the Super Bowl stadium. SG was asked to display all 32 team logos.
“The Super Bowl is about more than just the championship teams to the NFL. The event is a celebration of the entire league, and each year we look for opportunities to display all 32 team logos at the stadium. At Lucas Oil Stadium, there just happens to be eight banners on each side of the stadium, so the placement was serendipitous.”
“Working with the NFL on Super Bowl XLVI is a dream come true for Sport Graphics. The NFL staff have a clear vision of what they want and understand the value SG brings to the table. They continually challenge us to push the envelope and create unprecedented event décor on a truly grand scale.”
Sport Graphics CEO/Owner Frank Hancock is proud of the entire SG team and looks forward to continuing to set the standard for event décor next year for Super Bowl XLVII in New Orleans. “Our entire team was dedicated to making the city look amazing for one of the biggest events in the world. We did it the SG way and are proud of our accomplishments.”
Sport Graphics received noteworthy attention from both local and national media.