Super Bowl XLVI – Indianapolis

Back to Projects

When Indianapolis hosted the Super Bowl in 2012, it was a breakthrough moment for the city. All across the country (and around the world), people took note of the Circle City’s masterful handling of the colossal event. But, long before the game kicked off, we were working hard to ensure it would be a success.

We were chosen by the NFL to design, produce, and install a massive graphics package that would transform not just Lucas Oil Stadium, but all of downtown Indianapolis. To that end, we created a 100,000-pound XLVI sculpture, transformed Georgia Street into NFL Boulevard, and covered numerous venues with high-energy artwork. But the centerpiece of our work was the 269-feet-tall Lombardi Trophy graphic we applied to the side of Indy’s JW Marriott hotel.