It takes a great team to win games, but it certainly doesn’t hurt to have an intimidating venue as well. The Loyola University Ramblers understand the concept of home court advantage all too well. It’s why they asked us to update Gentile Arena’s student section with new graphics that would fire up their loyal fan base and strike fear in the hearts of visiting foes.
To make it happen, we started with the Ramblers’ existing wolf logo. Then, we tweaked it to make the eyes more fierce and intimidating. The look was so strong, the university decided to implement it outside Gentile Arena as well. Today, you’ll find those fiery eyes starring at you all over campus—from academic office to locker rooms.