One man holds the vision for Indiana Football—both what it stands for and where it’s headed. That man is Coach Kevin Wilson. So before we designed a single element of IU’s massive football graphics package, we sat down with the coach and asked him to tell us about what he’d like to see. Sure, we were excited to dive into the design process, but only after we’d taken the time to understand the client’s needs.
Coach Wilson’s descriptions were the foundation for our work. Throughout Memorial Stadium and the adjoining practice facility, our designs feature the high-energy, motivational feel that the coach was looking for. His mantra, “Play hard, play smart, play physical,” was the backbone of our work. Our aggressive, all-encompassing design system left no detail untouched—we even created die-cut steel door handles.