DePauw University Identity

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The Tigers were ready for a new look—one that would not only represent their athletic teams, but also help attract prospective students. What’s more, the new brand needed to lend itself seamlessly to multiple sports, venues, and other uses.

That’s a lot to ask from any brand, but the Sport Graphics team was up to the challenge.

We started by recreating DePauw’s outdated tiger logo. Then, we went on to create complementary logos for all of DePauw’s athletic programs. And finally, we worked to ensure that the Tigers’ new brand was implemented consistently across the Greencastle, Indiana campus. Today, you’ll see our work on all of the school’s fields, courts, team uniforms, and more.