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Welcome to the Greatest City in Racing!

It started with Super Bowl XLVI and continued with the 2015 NCAA Final Four and the 100th Running of the Indianapolis 500. Sport Graphics once again created and is installing a larger-than-life graphic on the side of the JW Marriott beginning April 19 to mark the 101st Indy 500.

As visitors travel west from downtown to the Indianapolis Motor Speedway or as they begin their descent into Indianapolis International Airport, they’ll be welcomed to the “Greatest City in Racing.”

By the Numbers:
– This is the fourth installation using the JW Marriott as the canvas.
– The 101st Running graphic reaches the hotel’s 33rd floor and spans more than eight.
– Once in place, 18,500 square feet — about one half-acre — of the facade will be covered.
– 115 panels of vinyl measuring up to 38 feet each are used to create this unique piece of décor.
– It will be seen from countless points throughout downtown. However, because of the innovative material used, hotels guests will never notice it from inside their rooms.
– It will take a team of nine installers and crewmen roughly 40 hours to complete. This is on top of many hours of planning, production and logistics work to ensure everything goes in place seamlessly.

Frank Hancock, Founder and President of Sport Graphics, joined Allison Melangton and Doug Boles from the Indianapolis Motor Speedway and members of the media for the unveiling this year’s design.


A look at the 2016 design and installation:

Big Ten Conference Continues Winning Partnership with Sport Graphics


INDIANAPOLIS, Indiana (March 31, 2017) – Sport Graphics Inc. is pleased to announce an agreement to serve as the Official Graphics Provider for Big Ten Conference Championships and Tournaments.

This multi-year deal formalizes a longtime partnership in which Sport Graphics will continue to handle the production and installation of signage and décor, in addition to printed materials for the Big Ten Kickoff Luncheon, Big Ten Football Championship Game, Women’s and Men’s Basketball Tournaments, Big Ten Baseball Tournament, and all other Conference Championships and Tournaments.  Section 127, the creative division of Sport Graphics, renews its commitment to providing graphic design services as well as creative and strategic executions around the conference’s many events.

“We’ve had a strong history in collegiate sports, including the Big Ten Conference. I’m thrilled that we can continue our partnership with a conference that shares our values of teamwork and dedication to the world of collegiate sport,” notes Marty Hill, Vice President of Sales & Marketing at Sport Graphics.



For more than 30 years, Sport Graphics has provided graphic services to a variety of amateur, collegiate and professional partners, including the Big Ten Conference, American Athletic Conference, Indiana Pacers, Indianapolis Colts, Mountain West, and Horizon League, in addition to USA Gymnastics and USA Swimming.  Sport Graphics and Section 127 provide the design look and supporting graphic services for all the NCAA Championships, including the Men’s and Women’s Final Four, as part of a long-term relationship.


The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The broad-based programs of the 14 Big Ten institutions will provide over $200 million in direct financial support to more than 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013. For more information, visit