One of our first NFL projects this year – we assisted them with special, team “graphic” footballs, used for their owners meeting. We came up with a special technique to add graphics to 32 team footballs, to create quite a NFL presence.
When you do work on a huge scale, it's bound to be noticed.
Here on the SG blog, we like to talk about the projects and ideas that are currently creating a buzz in the industry.
NFL – Team graphic footballs.
USA Gymnastics
SG began the relationship with them in 1983, upon their move to Indianapolis – started with four staff members and like our company, we grew together. We shared the entire third floor of the Pan Am building for many years after it was opened. Sport Graphics was honored at their national convention a few years back for our support of their organization.
We provide many more services for USA Gymnastics, other than printed graphics -
• Inventories and provides order fulfillment to clothe all National Teams in warm ups, t-shirts, shoes, accessories, etc.
• Provides storage and shipment for USA Gymnastics Technical Materials, sold via Internet, telephone, mail and fax.
• Maintain the USA Gymnastics Technical Materials Web Store.
• Processes USA Gymnastics Member Club shipments on a weekly basis.
• Processes USA Gymnastics Safety Certification shipments on a weekly basis.
• Assist USA Gymnastics in gathering and shipping technical material to National and Regional Congress
We are thankful to have long-standing business relationships, such as this.
SG began the relationship with them in 1983, upon their move to Indianapolis – started with four staff members and like our company, we grew together. We shared the entire third floor of the Pan Am building for many years after it was opened. Sport Graphics was honored at their national convention a few years back for our support of their organization.
We provide many more services for USA Gymnastics, other than printed graphics -
• Inventories and provides order fulfillment to clothe all National Teams in warm ups, t-shirts, shoes, accessories, etc.
• Provides storage and shipment for USA Gymnastics Technical Materials, sold via Internet, telephone, mail and fax.
• Maintain the USA Gymnastics Technical Materials Web Store.
• Processes USA Gymnastics Member Club shipments on a weekly basis.
• Processes USA Gymnastics Safety Certification shipments on a weekly basis.
• Assist USA Gymnastics in gathering and shipping technical material to National and Regional Congress
We are thankful to have long-standing business relationships, such as this.
Super Bowl XLVII numerals arrive
Super Bowl XLVII kicks off in royal fashion, as the numerals float down the Mississippi River on a barge, arriving in New Orleans. Hundreds of people gathered in the chilly evening at New Orleans’ riverfront Woldenberg Park to watch their arrival under the glow of fireworks overhead.
Great to see all of our hard work pay off! Great job SG team!
- New Orleans Saints Facebook page
- Nola Times page
Super Bowl XLVII kicks off in royal fashion, as the numerals float down the Mississippi River on a barge, arriving in New Orleans. Hundreds of people gathered in the chilly evening at New Orleans’ riverfront Woldenberg Park to watch their arrival under the glow of fireworks overhead.
Great to see all of our hard work pay off! Great job SG team!
- New Orleans Saints Facebook page
- Nola Times page
SG Identity work
Sport Graphics offers a wide variety of creative services to all of our clients. One aspect of the creative process is coming up with a starting point for a client’s branding. We design logos for clients that deliver an impact and launch a new décor and branding experience for them.
NCAA® Logos
Sport Graphics is proud to provide a wide variety of services to the NCAA. For nearly 10 years, our partnership with the NCAA has grown from providing basic offset printing to a full suite of services, including large-format event décor, production and installation, fulfillment services, and graphic design for all of its projects, including 89 national championships each year. As the NCAA’s needs have grown and evolved over the years, so has our ability to meet them with the addition of new staff, equipment and capabilities … a partnership in the truest sense.
Here are just a few examples of some of the most recent logo work we provided to the NCAA®
Loyola University Chicago
The inspiration for the design of the Loyola PNC student section inside the Gentile Center actually came from the new “wolf” we created within its existing brand. We saw attributes within the already-existing wolf logo that we modified and embellished – specifically, the eyes. The wolf eyes became a great focal point that we decided to build graphics around and will continue that theme in other areas on the Loyola campus.
DePauw University
Sport Graphics created this logo for DePauw and is taking the new look and continuing to rebrand it throughout the campus and athletic facilities. DePauw Athletics Director Stevie Baker-Watson was impressed. “I look at this and think, ‘I don’t see this Tiger anywhere else, this is our Tiger.’ No one has the brightness and pop that this one has.
We won’t mistake it for anyone else’s.”
WFYI Indianapolis
WFYI, the local Public Broadcasting System affiliate, is a client of SG and we provide all of the décor in and around its studios.
Sport Graphics offers a wide variety of creative services to all of our clients. One aspect of the creative process is coming up with a starting point for a client’s branding. We design logos for clients that deliver an impact and launch a new décor and branding experience for them.
NCAA® Logos
Sport Graphics is proud to provide a wide variety of services to the NCAA. For nearly 10 years, our partnership with the NCAA has grown from providing basic offset printing to a full suite of services, including large-format event décor, production and installation, fulfillment services, and graphic design for all of its projects, including 89 national championships each year. As the NCAA’s needs have grown and evolved over the years, so has our ability to meet them with the addition of new staff, equipment and capabilities … a partnership in the truest sense.
Here are just a few examples of some of the most recent logo work we provided to the NCAA®
Loyola University Chicago
The inspiration for the design of the Loyola PNC student section inside the Gentile Center actually came from the new “wolf” we created within its existing brand. We saw attributes within the already-existing wolf logo that we modified and embellished – specifically, the eyes. The wolf eyes became a great focal point that we decided to build graphics around and will continue that theme in other areas on the Loyola campus.
DePauw University
Sport Graphics created this logo for DePauw and is taking the new look and continuing to rebrand it throughout the campus and athletic facilities. DePauw Athletics Director Stevie Baker-Watson was impressed. “I look at this and think, ‘I don’t see this Tiger anywhere else, this is our Tiger.’ No one has the brightness and pop that this one has.
We won’t mistake it for anyone else’s.”
WFYI Indianapolis
WFYI, the local Public Broadcasting System affiliate, is a client of SG and we provide all of the décor in and around its studios.
Sport Graphics – Look back at 2012
Sport Graphics elevates the brands of our clients by creating truly memorable graphics.
With a relentless focus on innovation and value, Sport Graphics uses exceptional start-to-finish processes under one roof to design, produce and install products that deliver impact, time after time.
Clients include: NFL, NCAA, Indiana Pacers, Indianapolis Colts, IHSSA, Ball State, Indiana University, Purdue, Notre Dame, Red Bull, USA Football, USA Gymnastics, USA Swimming, USA Track & Field, Finish Line, Big Ten, Horizon League, Indiana Sports Corp, Indianapolis Motor Speedway, Community Health Network, Do it Best, WFYI, Loyola University Chicago, West Point and many more.
Super Bowl XLVI – Lombardi Trophy – 2012 Indianapolis, IN
Super Bowl XLVI – Lucas Oil Stadium – 2012 Indianapolis, IN
Red Bull MotoGP – Indianapolis Motor Speedway – 2012
NCAA Final Four – Mercedes-Benz Superdome – 2012 New Orleans, LA
NCAA Final Four 2012 – New Orleans, LA
NCAA Women’s Final Four – 2012 Denver, CO
NCAA Women’s Final Four – 2012 Denver, CO
NCAA Women’s Final Four – 2012 Denver, CO
Michael Phelps Decor on the Hilton Hotel in Omaha, NE
Loyola University – Gentile Arena – Chicago, IL
NCAA Men’s College World Series – 2012 – Omaha, NE
USA Swimming 2012 Olympic Team Trials – Marriott – Omaha, NE
Naismith Memorial Basketball Hall of Fame – Springfield, MA
BIG TEN Basketball Tournament – 2012 Indianapolis, IN
Peyton Manning Banner – Lucas Oil Stadium – 2012
NCAA® 2012 Men’s Lacrosse Championships – Boston, MA
USA Football – International Bowl 2012 – Austin, TX
Big Ten Football Championship – 2011 Indianapolis, IN
Music City Bowl – LP Field – Nashville, TN
NCAA Men’s Frozen Four – 2012 Tampa FL
Indianapolis Motor Speedway – Indy 500 2012 – Indianapolis, IN
Super Bowl XLV – Cowboys Stadium – 2011 Arlington, TX
Super Bowl XLV – 2011 Arlington, TX.
Pan Am Plaza – NCAA® Final Four 2010 – Indianapolis, IN
Ball State University – Scheumann Stadium – Muncie, IN
University of Delaware – Delaware Stadium – Newark, DE
Indiana University – Memorial Stadium – Bloomington, IN
Indiana University – Memorial Stadium – Bloomington, IN
NCAA Men’s College World Series – 2011 – Omaha, NE
University of Notre Dame – Notre Dame Stadium – Notre Dame, IN
Indiana University – Counsilman/Billingsley Aquatic Center – Bloomington, IN
Notre Dame – Joyce Center – Notre Dame, IN
Purdue University – Mackey Arena – West Lafayette, IN
Super Bowl Village – Super Bowl XLVI – 2012 Indianapolis,
Sport Graphics elevates the brands of our clients by creating truly memorable graphics.
With a relentless focus on innovation and value, Sport Graphics uses exceptional start-to-finish processes under one roof to design, produce and install products that deliver impact, time after time.
Clients include: NFL, NCAA, Indiana Pacers, Indianapolis Colts, IHSSA, Ball State, Indiana University, Purdue, Notre Dame, Red Bull, USA Football, USA Gymnastics, USA Swimming, USA Track & Field, Finish Line, Big Ten, Horizon League, Indiana Sports Corp, Indianapolis Motor Speedway, Community Health Network, Do it Best, WFYI, Loyola University Chicago, West Point and many more.
Super Bowl XLVI – Lombardi Trophy – 2012 Indianapolis, IN
Super Bowl XLVI – Lucas Oil Stadium – 2012 Indianapolis, IN
Red Bull MotoGP – Indianapolis Motor Speedway – 2012
NCAA Final Four – Mercedes-Benz Superdome – 2012 New Orleans, LA
NCAA Final Four 2012 – New Orleans, LA
NCAA Women’s Final Four – 2012 Denver, CO
NCAA Women’s Final Four – 2012 Denver, CO
NCAA Women’s Final Four – 2012 Denver, CO
Michael Phelps Decor on the Hilton Hotel in Omaha, NE
Loyola University – Gentile Arena – Chicago, IL
NCAA Men’s College World Series – 2012 – Omaha, NE
USA Swimming 2012 Olympic Team Trials – Marriott – Omaha, NE
Naismith Memorial Basketball Hall of Fame – Springfield, MA
BIG TEN Basketball Tournament – 2012 Indianapolis, IN
Peyton Manning Banner – Lucas Oil Stadium – 2012
NCAA® 2012 Men’s Lacrosse Championships – Boston, MA
USA Football – International Bowl 2012 – Austin, TX
Big Ten Football Championship – 2011 Indianapolis, IN
Music City Bowl – LP Field – Nashville, TN
NCAA Men’s Frozen Four – 2012 Tampa FL
Indianapolis Motor Speedway – Indy 500 2012 – Indianapolis, IN
Super Bowl XLV – Cowboys Stadium – 2011 Arlington, TX
Super Bowl XLV – 2011 Arlington, TX.
Pan Am Plaza – NCAA® Final Four 2010 – Indianapolis, IN
Ball State University – Scheumann Stadium – Muncie, IN
University of Delaware – Delaware Stadium – Newark, DE
Indiana University – Memorial Stadium – Bloomington, IN
Indiana University – Memorial Stadium – Bloomington, IN
NCAA Men’s College World Series – 2011 – Omaha, NE
University of Notre Dame – Notre Dame Stadium – Notre Dame, IN
Indiana University – Counsilman/Billingsley Aquatic Center – Bloomington, IN
Notre Dame – Joyce Center – Notre Dame, IN
Purdue University – Mackey Arena – West Lafayette, IN
Super Bowl Village – Super Bowl XLVI – 2012 Indianapolis,
2012 NCAA Women’s Final Four
For the 2012 NCAA Women’s Final Four, we wanted to visually link the outdoor lifestyle of the Denver community with our décor design. Creating a playful, hand-crafted décor look helped the NCAA and SG reach that goal. Some materials, such as the Final Four program cover, were hand-made in house and shot in our studio to further capture the feeling of being hand-crafted. For the Final Four court design, we set out to further embody the nature-centric mindset of Denver and its residents. Creating an all-wood look with mountains and details stained or burned in was a way to incorporate that feeling. Sport Graphics is proud of our work during the past year for this amazing event and we are thrilled to represent the NCAA and Denver with our work.
Photo Courtesy of NCAA®
Photo Courtesy of NCAA®
For the 2012 NCAA Women’s Final Four, we wanted to visually link the outdoor lifestyle of the Denver community with our décor design. Creating a playful, hand-crafted décor look helped the NCAA and SG reach that goal. Some materials, such as the Final Four program cover, were hand-made in house and shot in our studio to further capture the feeling of being hand-crafted. For the Final Four court design, we set out to further embody the nature-centric mindset of Denver and its residents. Creating an all-wood look with mountains and details stained or burned in was a way to incorporate that feeling. Sport Graphics is proud of our work during the past year for this amazing event and we are thrilled to represent the NCAA and Denver with our work.
Photo Courtesy of NCAA®
Photo Courtesy of NCAA®
FDIC – Indianapols 2012
FDIC (Fire Department Instructors Conference) is a convention held annually in Indianapolis. It is the world’s largest firefighter training convention with nearly 30,000 attendees. The 2012 conference was its 84th edition running and Sport Graphics is honored to play such a crucial role in this amazing event.
Our relationship with Pennwell Corporation’s events group of Tulsa, Oklahoma, which manages this event, has provided Sport Graphics with the opportunity to become a strong vendor partner and grow each year through this association.
Sport Graphics provides creative support, print production, fulfillment, installation services and warehousing. Our design team helps deliver high-end creative support for custom print needs while also providing prepress support for files-provided projects.
Sport Graphics coordinates with our partners, the City of Indianapolis and the Indiana Convention Center/Lucas Oil Stadium, to work through the logistics involved with installing large-scale event graphics and wayfinding elements throughout the city.
We are excited to be a part of the ongoing growth and increased visibility of this event each year.
FDIC (Fire Department Instructors Conference) is a convention held annually in Indianapolis. It is the world’s largest firefighter training convention with nearly 30,000 attendees. The 2012 conference was its 84th edition running and Sport Graphics is honored to play such a crucial role in this amazing event.
Our relationship with Pennwell Corporation’s events group of Tulsa, Oklahoma, which manages this event, has provided Sport Graphics with the opportunity to become a strong vendor partner and grow each year through this association.
Sport Graphics provides creative support, print production, fulfillment, installation services and warehousing. Our design team helps deliver high-end creative support for custom print needs while also providing prepress support for files-provided projects.
Sport Graphics coordinates with our partners, the City of Indianapolis and the Indiana Convention Center/Lucas Oil Stadium, to work through the logistics involved with installing large-scale event graphics and wayfinding elements throughout the city.
We are excited to be a part of the ongoing growth and increased visibility of this event each year.
Breaking Down Bracketology
Sport Graphics is a proud partner of the NCAA® and the Final Four®.
We created this infographic to show off our work and explain the magnitude of SG’s role in one of the greatest sporting events in the world.
Sport Graphics is a proud partner of the NCAA® and the Final Four®.
We created this infographic to show off our work and explain the magnitude of SG’s role in one of the greatest sporting events in the world.
NCAA Men’s Final Four – Indianapolis
Sport Graphics is proud of the work we did at the Final Four® in New Orleans. The games have been played, but the excitement, look and feel of the event will live on. We talked with SG Creative Director Eric Folzenlogel about the project.
“One of the biggest challenges we had was how we would create a large event presence on the outside of the building. After much discussion and material testing, we received approval to apply graphics to the outside of the newly renovated Mercedes-Benz Superdome siding. We applied 24, 24-foot-wide-by-30-foot-high large PSV graphics (six per side on four sides) that reflect the approved design of the event. As one of the first companies able to apply graphics to the Mercedes-Benz Superdome, we are proud to help represent the NCAA and the city of New Orleans with the designs.”
Sport Graphics is proud of the work we did at the Final Four® in New Orleans. The games have been played, but the excitement, look and feel of the event will live on. We talked with SG Creative Director Eric Folzenlogel about the project.
“One of the biggest challenges we had was how we would create a large event presence on the outside of the building. After much discussion and material testing, we received approval to apply graphics to the outside of the newly renovated Mercedes-Benz Superdome siding. We applied 24, 24-foot-wide-by-30-foot-high large PSV graphics (six per side on four sides) that reflect the approved design of the event. As one of the first companies able to apply graphics to the Mercedes-Benz Superdome, we are proud to help represent the NCAA and the city of New Orleans with the designs.”
Super Bowl XLVI – How Did You Do That?
The opportunity to work with the NFL and the city of Indianapolis on Super Bowl XLVI was an exciting experience for the entire Sport Graphics team. The question most people want answered is how in the world did SG install the Lombardi Trophy on the JW Marriott? We created an infographic to give you some insight into the scope of the project.
The opportunity to work with the NFL and the city of Indianapolis on Super Bowl XLVI was an exciting experience for the entire Sport Graphics team. The question most people want answered is how in the world did SG install the Lombardi Trophy on the JW Marriott? We created an infographic to give you some insight into the scope of the project.
Super Bowl XLVI – Indianapolis
Sport Graphics transformed downtown Indianapolis with some eyecatching décor for the NFL’s biggest game.
The project was successful because of all the detailed planning and hard work from the SG staff, and its excellent relationship with the NFL. We are going to highlight some of our favorite decor elements and discuss how we approached each project and got the job done The SG Way.
Lucas Oil Stadium – Super Bowl XLVI
Let’s start with Lucas Oil Stadium, where Super Bowl XLVI was played.
We asked Noah Sarff, Vice President-Creative Services at Sport Graphics, to discuss each of the featured décor elements.
“Sport Graphics faced a unique challenge on the front of Lucas Oil Stadium. Due to properties of the glass used in the building, we were only able to apply graphics to the panels that open. The top and sides couldn’t be utilized, so a full-coverage graphic wouldn’t work. Our solution incorporated individual chrome letters and roman numerals, so the exposed glass became part of the design.”
JW Marriott – Indianapolis
What could be described as the most photographed image of Super Bowl XLVI was the gigantic Lombardi Trophy on the front face of the JW Marriott – truly an amazing sight to see downtown.
“Early into our design development, the NFL wanted SG to make a big impact with the JW Marriott. We knew the Lombardi Trophy would be the best way to achieve that goal. The end result is the largest building graphic ever done in Indianapolis.”
Westin Hotel Indianapolis – NFL Headquarters
“Since it was the headquarters hotel for the NFL, we wanted to do something that had never been done before at the Westin. The design team worked with production and installation staff to develop a special technique to achieve the desired effect of printing color on top of a chrome finish.”
Downtown Indianapolis Skywalk
Skywalks are not just for pedestrians! We needed to bring some action to those as well.
“The NFL knew right away that they wanted to utilize the entire network of skywalks downtown to promote the Super Bowl. Since none of the skywalks are the same shape or size, Sport Graphics worked to come up with a cohesive design plan that would look great on all six skywalks.”
Lucas Oil Stadium – NFL Team Banners
Don’t forget the other teams in the NFL when it comes time to decorate the Super Bowl stadium. SG was asked to display all 32 team logos.
“The Super Bowl is about more than just the championship teams to the NFL. The event is a celebration of the entire league, and each year we look for opportunities to display all 32 team logos at the stadium. At Lucas Oil Stadium, there just happens to be eight banners on each side of the stadium, so the placement was serendipitous.”
“Working with the NFL on Super Bowl XLVI is a dream come true for Sport Graphics. The NFL staff have a clear vision of what they want and understand the value SG brings to the table. They continually challenge us to push the envelope and create unprecedented event décor on a truly grand scale.”
Sport Graphics CEO/Owner Frank Hancock is proud of the entire SG team and looks forward to continuing to set the standard for event décor next year for Super Bowl XLVII in New Orleans. “Our entire team was dedicated to making the city look amazing for one of the biggest events in the world. We did it the SG way and are proud of our accomplishments.”
Sport Graphics received noteworthy attention from both local and national media.
Click Here to view the SG Super Bowl XLVI Roman Numeral Time Lapse video
Sport Graphics transformed downtown Indianapolis with some eyecatching décor for the NFL’s biggest game.
The project was successful because of all the detailed planning and hard work from the SG staff, and its excellent relationship with the NFL. We are going to highlight some of our favorite decor elements and discuss how we approached each project and got the job done The SG Way.
Lucas Oil Stadium – Super Bowl XLVI
Let’s start with Lucas Oil Stadium, where Super Bowl XLVI was played.
We asked Noah Sarff, Vice President-Creative Services at Sport Graphics, to discuss each of the featured décor elements.
“Sport Graphics faced a unique challenge on the front of Lucas Oil Stadium. Due to properties of the glass used in the building, we were only able to apply graphics to the panels that open. The top and sides couldn’t be utilized, so a full-coverage graphic wouldn’t work. Our solution incorporated individual chrome letters and roman numerals, so the exposed glass became part of the design.”
JW Marriott – Indianapolis
What could be described as the most photographed image of Super Bowl XLVI was the gigantic Lombardi Trophy on the front face of the JW Marriott – truly an amazing sight to see downtown.
“Early into our design development, the NFL wanted SG to make a big impact with the JW Marriott. We knew the Lombardi Trophy would be the best way to achieve that goal. The end result is the largest building graphic ever done in Indianapolis.”
Westin Hotel Indianapolis – NFL Headquarters
“Since it was the headquarters hotel for the NFL, we wanted to do something that had never been done before at the Westin. The design team worked with production and installation staff to develop a special technique to achieve the desired effect of printing color on top of a chrome finish.”
Downtown Indianapolis Skywalk
Skywalks are not just for pedestrians! We needed to bring some action to those as well.
“The NFL knew right away that they wanted to utilize the entire network of skywalks downtown to promote the Super Bowl. Since none of the skywalks are the same shape or size, Sport Graphics worked to come up with a cohesive design plan that would look great on all six skywalks.”
Lucas Oil Stadium – NFL Team Banners
Don’t forget the other teams in the NFL when it comes time to decorate the Super Bowl stadium. SG was asked to display all 32 team logos.
“The Super Bowl is about more than just the championship teams to the NFL. The event is a celebration of the entire league, and each year we look for opportunities to display all 32 team logos at the stadium. At Lucas Oil Stadium, there just happens to be eight banners on each side of the stadium, so the placement was serendipitous.”
“Working with the NFL on Super Bowl XLVI is a dream come true for Sport Graphics. The NFL staff have a clear vision of what they want and understand the value SG brings to the table. They continually challenge us to push the envelope and create unprecedented event décor on a truly grand scale.”
Sport Graphics CEO/Owner Frank Hancock is proud of the entire SG team and looks forward to continuing to set the standard for event décor next year for Super Bowl XLVII in New Orleans. “Our entire team was dedicated to making the city look amazing for one of the biggest events in the world. We did it the SG way and are proud of our accomplishments.”
Sport Graphics received noteworthy attention from both local and national media.
Click Here to view the SG Super Bowl XLVI Roman Numeral Time Lapse video