Archive for December, 2012

SG Identity work

Sport Graphics offers a wide variety of creative services to all of our clients. One aspect of the creative process is coming up with a starting point for a client’s branding. We design logos for clients that deliver an impact and launch a new décor and branding experience for them.

NCAA® Logos
Sport Graphics is proud to provide a wide variety of services to the NCAA. For nearly 10 years, our partnership with the NCAA has grown from providing basic offset printing to a full suite of services, including large-format event décor, production and installation, fulfillment services, and graphic design for all of its projects, including 89 national championships each year. As the NCAA’s needs have grown and evolved over the years, so has our ability to meet them with the addition of new staff, equipment and capabilities … a partnership in the truest sense.

Here are just a few examples of some of the most recent logo work we provided to the NCAA®


Loyola University Chicago
The inspiration for the design of the Loyola PNC student section inside the Gentile Center actually came from the new “wolf” we created within its existing brand. We saw attributes within the already-existing wolf logo that we modified and embellished – specifically, the eyes. The wolf eyes became a great focal point that we decided to build graphics around and will continue that theme in other areas on the Loyola campus.

DePauw University
Sport Graphics created this logo for DePauw and is taking the new look and continuing to rebrand it throughout the campus and athletic facilities. DePauw Athletics Director Stevie Baker-Watson was impressed. “I look at this and think, ‘I don’t see this Tiger anywhere else, this is our Tiger.’ No one has the brightness and pop that this one has.
We won’t mistake it for anyone else’s.”


WFYI Indianapolis
WFYI, the local Public Broadcasting System affiliate, is a client of SG and we provide all of the décor in and around its studios.


Sport Graphics – Look back at 2012

Sport Graphics elevates the brands of our clients by creating truly memorable graphics.

With a relentless focus on innovation and value, Sport Graphics uses exceptional start-to-finish processes under one roof to design, produce and install products that deliver impact, time after time.

Clients include: NFL, NCAA, Indiana Pacers, Indianapolis Colts, IHSSA, Ball State, Indiana University, Purdue, Notre Dame, Red Bull, USA Football, USA Gymnastics, USA Swimming, USA Track & Field, Finish Line, Big Ten, Horizon League, Indiana Sports Corp, Indianapolis Motor Speedway, Community Health Network, Do it Best, WFYI, Loyola University Chicago, West Point and many more.

Super Bowl XLVI – Lombardi Trophy – 2012 Indianapolis, IN

Super Bowl XLVI – Lucas Oil Stadium – 2012 Indianapolis, IN

Red Bull MotoGP – Indianapolis Motor Speedway – 2012

NCAA Final Four – Mercedes-Benz Superdome – 2012 New Orleans, LA

NCAA Final Four 2012 – New Orleans, LA

NCAA Women’s Final Four – 2012 Denver, CO

NCAA Women’s Final Four – 2012 Denver, CO

NCAA Women’s Final Four – 2012 Denver, CO

Michael Phelps Decor on the Hilton Hotel in Omaha, NE

Loyola University – Gentile Arena – Chicago, IL

NCAA Men’s College World Series – 2012 – Omaha, NE

USA Swimming 2012 Olympic Team Trials – Marriott – Omaha, NE

Naismith Memorial Basketball Hall of Fame – Springfield, MA

BIG TEN Basketball Tournament – 2012 Indianapolis, IN

Peyton Manning Banner – Lucas Oil Stadium – 2012

NCAA® 2012 Men’s Lacrosse Championships – Boston, MA

USA Football – International Bowl 2012 – Austin, TX

Big Ten Football Championship – 2011 Indianapolis, IN

Music City Bowl – LP Field – Nashville, TN

NCAA Men’s Frozen Four – 2012 Tampa FL

Indianapolis Motor Speedway – Indy 500 2012 – Indianapolis, IN

Super Bowl XLV – Cowboys Stadium – 2011 Arlington, TX

Super Bowl XLV – 2011 Arlington, TX.

Pan Am Plaza – NCAA® Final Four 2010 – Indianapolis, IN

Ball State University – Scheumann Stadium – Muncie, IN

University of Delaware – Delaware Stadium – Newark, DE

Indiana University – Memorial Stadium – Bloomington, IN

Indiana University – Memorial Stadium – Bloomington, IN

NCAA Men’s College World Series – 2011 – Omaha, NE

University of Notre Dame – Notre Dame Stadium – Notre Dame, IN

Indiana University – Counsilman/Billingsley Aquatic Center – Bloomington, IN

Notre Dame – Joyce Center – Notre Dame, IN

Purdue University – Mackey Arena – West Lafayette, IN

Super Bowl Village – Super Bowl XLVI – 2012 Indianapolis,